Research has shown that consumers tend to process prices in a "left-to-right" manner rather than by rounding.With this knowledge,which of the following prices would seem to be a better physiological price
A) $101.99
B) $109.50
C) $99.99
D) $100.00
E) none of the above

Question

Quizplus · Accepted Answer

Research has shown that consumers tend to process prices in a "left-to-right" manner rather than by rounding. Among the options given, $99.99 would be the best physiological price as it positions the number "99" in the consumer's mind first, making it seem cheaper than $100.00 which has the potential to appear more expensive.

Research Has Shown That Consumers Tend to Process Prices in a "Left-To-Right