When firms charge different prices to different consumer groups (senior citizens for example),this is a form of price discrimination and is illegal.

Question

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Price discrimination is not always illegal. In fact, it is a common pricing strategy used by firms to increase profits. However, discrimination based on certain characteristics such as age, gender, race, religion, etc. is illegal. Charging senior citizens a lower price is allowed in many countries as it is seen as a way to provide them with affordable goods and services.

When Firms Charge Different Prices to Different Consumer Groups (Senior