________ occurs when a company sells a product or service at two or more prices that do not reflect a proportional difference in costs.
A) Psychological pricing
B) Loss-leader pricing
C) Product-form pricing
D) Customer-segment pricing
E) Price discrimination

Question

Quizplus · Accepted Answer

This is a clear explanation of price discrimination, which occurs when a company charges different prices for the same product or service based on various customer demographics, such as age or income, rather than cost differences.

________ Occurs When a Company Sells a Product or Service