In recent years,companies have adopted ________,trying to win loyal customers by charging a fairly low price for a high-quality offering.
A) EDLP
B) high-low pricing
C) value pricing
D) everyday low pricing
E) none of the above

Question

Quizplus · Accepted Answer

The given scenario suggests that companies are adopting a pricing strategy to win loyal customers by offering high-quality products at a fairly low price. This strategy is known as Value Pricing. EDLP (Everyday Low Pricing) and High-low pricing are different pricing strategies where EDLP is about offering consistently low prices, and high-low pricing is about offering high prices initially and then putting them on sale. Therefore, the best choice for this scenario is C) Value Pricing.

In Recent Years,companies Have Adopted ________,Trying to Win Loyal Customers