Too many U.S.firms think their job is done once the product leaves the factory for the foreign country.These firms do not pay attention to how the product moves within the foreign country.There are three major links between seller and ultimate buyer in the foreign country.The first link is ________,where the export department or international division makes decisions on channels and other marketing-mix elements.
A) channel partners
B) corporate headquarters
C) seller's international marketing headquarters
D) advertising agencies
E) host country corporate offices

Question

Quizplus · Accepted Answer

The first link between seller and ultimate buyer in the foreign country is the seller's international marketing headquarters, where decisions on channels and other marketing-mix elements are made. Options A, B, D, and E are not related to the first link in the foreign country.

Too Many U