In a waterfall approach to international expansion,________.
A) countries are gradually entered sequentially
B) countries in which the demand for the product is greatest are entered first
C) countries in which the demand for the product is greatest are entered last
D) countries in which the supply of raw material is greatest are entered first
E) countries are entered based upon ease of entry

Question

Quizplus · Accepted Answer

In a waterfall approach, countries are entered sequentially, one after the other. The expansion begins with one country and once it is established, moves on to the next country in line. This sequential process allows the company to test the waters and learn from each market before moving on to the next one. It also helps in managing the risks associated with expansion.

In a Waterfall Approach to International Expansion,________