Marlboro's "macho cowboy" image has struck a responsive chord with much of the cigarette-smoking public.This is an example of ________.
A)personnel differentiation
B)channel differentiation
C)service differentiation
D)product differentiation
E)image differentiation

Question

Quizplus · Accepted Answer

The "macho cowboy" image used by Marlboro is an example of image differentiation, where a company uses a unique image or identity to distinguish its product from competitors.

Marlboro's "Macho Cowboy" Image Has Struck a Responsive Chord with Much