A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies.This indirect approach to attacking competition can be characterized as a ________.
A)flank attack
B)encirclement attack
C)bypass attack
D)guerrilla attack
E)frontal attack

Question

Quizplus · Accepted Answer

The marketing manager's decision to move into cutting-edge technologies represents a bypass attack, which involves sidestepping competition by offering innovative products or services that fulfill unmet consumer needs.

A Marketing Manager Has Decided to "Leapfrog" Competition by Moving