Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?
A) using the new-market segment strategy to attract new customers
B) improving the current level of product performance
C) advertising new and different applications of the brand
D) protecting its market share
E) using the market-penetration strategy to attract new customers

Question

Quizplus · Accepted Answer

By launching a promotional campaign focusing on the alternative uses of olive oil, Oliver is advertising new and different applications of the brand, which can expand its total market demand. This strategy aims to attract customers who may not have previously considered using olive oil for these alternative purposes.

Oliver, a Company That Produces Different Types of Olive Oil