A market leader on the look out for more usage from existing customers should focus on increasing the frequency of consumption and ________.
A) decreasing the product price
B) the product line
C) the amount of consumption
D) decreasing production turnover time
E) diversifying into unrelated markets

Question

Quizplus · Accepted Answer

Increasing the amount of consumption from existing customers is a key strategy for increasing revenue and market share. This can be achieved through various means such as encouraging larger portion sizes, offering discounts on bulk purchases, or creating loyalty programs that reward frequent consumption. Decreasing the product price, expanding the product line, and decreasing production turnover time may not necessarily lead to an increase in usage from existing customers. Diversifying into unrelated markets is a completely different strategy that may not have any impact on existing customers.

A Market Leader on the Look Out for More Usage