Loss leader pricing dilutes a company's brand image.

Name: Loss leader pricing dilutes a company's brand image.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Loss leader pricing involves selling a product at a very low price to attract customers, but this can potentially damage the brand image of the company as customers may perceive the quality of the product to be poor or question why the product's price was so high previously. As a result, the perception of the brand may be negatively affected.

Loss Leader Pricing Dilutes a Company's Brand Image