Purchase decisions are based on how consumers perceive prices and what they consider the current actual price to be-not the marketer's stated price.

Question

Quizplus · Accepted Answer

Consumers often make purchase decisions based on their perceived value rather than the actual price advertised by marketers. Factors such as discounts, promotions, and comparison with similar products can influence the perceived price and affect the decision to purchase.

Purchase Decisions Are Based on How Consumers Perceive Prices and What