When museums charge a lower admission fee to students and senior citizens,such a form of price discrimination is known as ________.
A)location pricing
B)channel pricing
C)customer-segment pricing
D)special-customer pricing
E)loss-leader pricing

Question

Quizplus · Accepted Answer

Customer-segment pricing targets specific customer groups with different pricing strategies based on factors such as age, income, and education. In this case, museums are targeting students and senior citizens as a specific customer segment by offering them lower admission fees, which is a strategy of customer-segment pricing.

When Museums Charge a Lower Admission Fee to Students and Senior