A company that is looking to maximize its market share would do well to follow ________ pricing.
A) markup
B) market-penetration
C) market-skimming
D) survival
E) target-return

Question

Quizplus · Accepted Answer

Market-penetration pricing is a strategy in which a company sets a low price for its product or service in order to attract more customers and gain a larger market share. This can be effective in the long run as it can lead to greater brand recognition, customer loyalty, and higher sales volumes.

A Company That Is Looking to Maximize Its Market Share