After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.
A) maximize its market share
B) skim the market
C) become a product-quality leader
D) survive in the market
E) maximize its current profit

Question

Quizplus · Accepted Answer

The company's goal is to gain the highest rate of return on its investment, which indicates that it is seeking to maximize its current profit. Therefore, option E is the best choice.

After Estimating the Demand and Costs Associated with Alternative Prices