Which of the following elements of a marketing plan permits senior management to grasp the organization's main goals and recommendations?
A)the situation analysis
B)the marketing strategy
C)the executive summary
D)the financial projections
E)the short-term targets

Question

Quizplus · Accepted Answer

The executive summary provides a brief overview of the marketing plan and highlights the main goals and recommendations. It is designed to give senior management a clear and concise understanding of the plan without having to read through the entire document.

Which of the Following Elements of a Marketing Plan Permits