It's often easier to re-attract ex-customers than to find new ones because the company knows their names and histories.

Question

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When a company has previously had a relationship with a customer, they have data and insights about that individual's purchasing habits, preferences, and history. This knowledge can be used to create targeted marketing campaigns and personalized offers that are more likely to resonate with the customer and encourage them to return to the company. In contrast, finding new customers can be more challenging and costly, as the company must first build awareness and establish trust in a competitive marketplace.

It's Often Easier to Re-Attract Ex-Customers Than to Find New