In which of the following cases is building a database worthwhile for the company?
A)where the product is a once-in-a-lifetime purchase
B)where customers show little loyalty to a brand
C)where the company wishes to reactivate customer purchases
D)where the unit sale is very small
E)where the cost of gathering the information is high

Question

Quizplus · Accepted Answer

Building a database is worthwhile for the company in the case where the company wishes to reactivate customer purchases. By having a database of past customers, the company can target them with personalized marketing campaigns and offers that may entice them to make a repeat purchase. This can be a cost-effective way to increase sales without having to spend money on new customer acquisition.

In Which of the Following Cases Is Building a Database