Which of the following is a step in one-to-one marketing that can be adapted for CRM marketing?
A) Identify the lifetime value of lost customers.
B) Define and measure the retention rate of customers.
C) Offer the lowest price for a particular product.
D) Distinguish the causes of customer attrition.
E) Customize products, services, and messages to each customer.

Question

Quizplus · Accepted Answer

One-to-one marketing involves customizing products, services, and messages to each individual customer. Adapting this step for CRM marketing can help tailor marketing efforts to specific customers, improving their overall experience and increasing loyalty. The other options may also be important considerations in CRM marketing, but none of them directly involve customization or personalization of marketing efforts.

Which of the Following Is a Step in One-To-One Marketing