A customer ________ is any occasion on which a customer encounters the brand and product - from actual experience to personal or mass communications to casual observation.
A) touch point
B) point of order
C) point of difference
D) pivot point
E) point of parity

Question

Quizplus · Accepted Answer

A touch point is any interaction or point of contact that a customer has with a brand or product. It can include actual experiences such as purchasing or using the product, but also extends to other forms of communication, such as advertising or social media.

A Customer ________ Is Any Occasion on Which a Customer