The aim of customer relationship management is to maximize customer ________.
A)integrity
B)loyalty
C)innovation
D)liability
E)equity

Question

Quizplus · Accepted Answer

The aim of customer relationship management (CRM) is to develop strong and long-lasting relationships with customers, and ultimately maximize their loyalty. Loyal customers are more likely to continue purchasing from a company, recommend it to others, and provide valuable feedback for improvement. Therefore, maximizing customer loyalty is a key objective of CRM.

The Aim of Customer Relationship Management Is to Maximize Customer