A ________ is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.
A) prospector
B) profitable customer
C) market challenger
D) market nicher
E) pioneer customer

Question

Quizplus · Accepted Answer

A profitable customer is a customer who generates more revenue than the cost of acquiring and servicing them over time. This is the ideal type of customer for a company to have, as they contribute to the company's overall profitability. A prospector is a company that seeks out new, untapped markets or opportunities. A market challenger is a company that is looking to gain market share from its competitors. A market nicher is a company that specializes in serving a specific niche market. A pioneer customer is an early adopter of a new product or service.

A ________ Is a Person, Household, or Company That Over