When two brands of the same basic product deliver their respective promised quality, they are delivering ________.
A) performance quality
B) conformance quality
C) unique quality
D) accuracy quality
E) customer support

Question

Quizplus · Accepted Answer

Conformance quality refers to the degree to which a product or service meets the specified standards and fulfills the customer's expectations in terms of delivering the promised quality. When two brands of the same basic product both deliver on their promised quality, they are exhibiting conformance quality, as they conform to the specifications and expectations set forth.

When Two Brands of the Same Basic Product Deliver Their