________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior.
A) Value proposition
B) Loyalty
C) Satisfaction
D) Respect
E) Customer value

Question

Quizplus · Accepted Answer

Loyalty is the only option that fits the definition provided, which involves a long-term commitment to repatronize a specific product or service, regardless of situational influences or marketing efforts that could encourage switching behavior. Satisfaction, customer value, and value proposition all involve positive perceptions of a product or service, but they do not necessarily entail a long-term commitment to it. Respect is not related to the concept of repatronizing a product or service.

________ Can Be Defined as a Deeply Held Commitment to Rebuy