A segment should be the largest possible ___________ group worth going after with a tailored marketing program.
A)homogeneous
B)heterogeneous
C)diffused
D)clustered
E)scattered

Question

Quizplus · Accepted Answer

A homogeneous group refers to a group of individuals who have similar characteristics, needs, and preferences. Marketing to a homogeneous group reduces costs, increases efficiency, and can result in better customer response rates. Therefore, a segment should be the largest possible homogeneous group worth going after with a tailored marketing program.

A Segment Should Be the Largest Possible ___________ Group Worth