According to the VALS segmentation system,________ are considered to be elderly,passive people who are concerned about change and are loyal to their favorite brands.
A)believers
B)strivers
C)makers
D)strugglers
E)experiencers

Question

Quizplus · Accepted Answer

In the VALS segmentation system, "strugglers" are typically characterized as elderly, passive individuals who are cautious about change and tend to remain loyal to their favorite brands.

According to the VALS Segmentation System,________ Are Considered to Be