With respect to the "six brand building blocks," ________ describes the extrinsic properties of the product or service,including how the brand attempts to meet customers' psychological or social needs.
A)brand imagery
B)brand judgment
C)brand resonance
D)brand salience
E)brand performance

Question

Quizplus · Accepted Answer

Brand imagery deals with the extrinsic properties of a product or service, including the ways in which a brand meets the psychological or social needs of customers. This encompasses the visual, experiential, and emotional aspects that a brand projects to its consumers.

With Respect to the "Six Brand Building Blocks," ________ Describes