Adam wants to buy a washing machine and is looking for something that is not too expensive.When he goes to make the purchase,he finds there are two options that meet his requirements.One is a Samsung product,while the other is a newly imported South Korean brand.Adam is not very familiar with the latter and does not hesitate in choosing Samsung.This example implies that ________.
A)the imported brand will not survive the competition from Samsung
B)Samsung has a positive customer brand equity
C)the South Korean company has a low advertising budget
D)the imported brand is unreliable
E)the Samsung washing machine has better features than the imported brand

Question

Quizplus · Accepted Answer

The example implies that Adam chose Samsung without hesitation, indicating that Samsung has a positive customer brand equity, meaning that customers trust and have a positive perception of the company and its products. The example does not provide any information about the reliability or features of the imported brand, its advertising budget, or the potential for competition between the two brands.

Adam Wants to Buy a Washing Machine and Is Looking