Names that become synonymous with product categories like Kleenex, Kitty Litter, Jell-O, and Xerox, need to ensure they retain their brand names remain ________ so they can retain their trademark rights and avoid becoming generic.
A) meaningful
B) likable
C) protectable
D) transferable
E) adaptable

Question

Quizplus · Accepted Answer

Trademark rights are only protected for brand names that are distinctive and not generic. If a brand name becomes synonymous with a product category, it risks losing trademark protection and becoming a generic term that can be used by anyone, diluting the brand's identity and value. Therefore, to retain their trademark rights, brand names need to remain protectable by being distinctive, memorable, and not descriptive of the product or service category.

Names That Become Synonymous with Product Categories Like Kleenex, Kitty