With respect to the "six brand building blocks," brand ________ are customers' emotional responses and reactions with respect to the brand.
A) imagery statements
B) judgments
C) performances
D) feelings
E) resonances

Question

Quizplus · Accepted Answer

Brand feelings refer to customers' emotional responses and reactions with respect to the brand, such as how the brand makes them feel or the emotional connections they have with the brand. The other options (imagery statements, judgments, performances, resonances) refer to different elements of the brand building blocks.

With Respect to the "Six Brand Building Blocks," Brand ________