The product concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependence.

Question

Quizplus · Accepted Answer

The product concept actually focuses on the idea that consumers will favor products that offer the most quality, performance, and features, and that the organization should therefore devote its energy to making continuous product improvements. The description given refers more broadly to the marketing concept, which involves understanding customers' needs and wants and satisfying them more effectively than competitors.

The Product Concept Is Based on the Development, Design, and Implementation