The drugstore chain CVS uses loyalty-card data to better understand what consumers purchase, the frequency of store visits, and other buying preferences, which is associated with which technology-enhanced company capability?
A) Companies can reach consumers quickly and efficiently via social media and mobile marketing, sending targeted ads, coupons, and information.
B) Companies can improve purchasing, recruiting, and internal and external communications.
C) Companies can improve cost efficiency.
D) Companies can collect fuller and richer information about markets, customers, prospects, and competitors.
E) Companies can use the Internet as a powerful sales channel.

Question

Quizplus · Accepted Answer

By using loyalty-card data, CVS is collecting fuller and richer information about their customers, which is an example of the technology-enhanced capability that allows companies to do the same. This capability enables companies to have a better understanding of their market, customers, prospects and competitors.

The Drugstore Chain CVS Uses Loyalty-Card Data to Better Understand