A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.
A) secondary
B) unstated
C) delight
D) secret
E) stated

Name: A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize. A) secondary B) unstated C) delight D) secret E) stated
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Question

Quizplus · Accepted Answer

A secret need is one that consumers may be reluctant or unwilling to express directly. This can be due to various reasons such as social taboos, personal privacy, or the intimate nature of the need.

A(n) ________ Need Is One That the Consumer Is Reluctant