Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany?
A) language
B) pitch
C) cast
D) setting
E) narrative arc

Question

Quizplus · Accepted Answer

The narrative arc relates to the way the brand story unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany. Ringer and Thibodeau likely focus on this element to ensure that their brand story is compelling and has a clear structure that resonates with their audience.

Which Element of a Brand Story Framework Do Randall Ringer