In the context of Starbucks, 24-hour training program for baristas, stock options/health benefits, triple filtrated water, and a totally integrated system are examples of brand mantras within the brand positioning bull's-eye.

Question

Quizplus · Accepted Answer

These examples are not brand mantras but rather operational practices and employee benefits that support Starbucks' brand positioning. A brand mantra is a short, three to five-word phrase that captures the essence of a brand's positioning and values.

In the Context of Starbucks, 24-Hour Training Program for Baristas