The typical approach to positioning is to inform consumers of a brand's category membership before stating its point-of-________.
A) parity
B) difference
C) conflict
D) weakness
E) presence

Question

Quizplus · Accepted Answer

The typical approach to positioning is to inform consumers of the category membership of a brand first, and then differentiate the brand by highlighting its unique point-of-difference.

The Typical Approach to Positioning Is to Inform Consumers of a Brand's