A ________ advantage is one that a company can use as a springboard to new advantages.
A) sustainable
B) leverageable
C) realistic
D) rational
E) distinct
Correct Answer:
Verified
Q53: Brand _ are short, three- to five-word
Q54: Points-of-parity are important while designing brand mantras
Q55: Which of the following types of differentiation
Q56: A brand mantra should be _.
A) original,
Q57: _ are visual representations of consumer perceptions
Q59: A brand _ is a translation of
Q60: Brand mantras typically are designed to capture
Q61: If Starbucks considers quick-serve restaurants and convenience
Q62: A competitive point-of-parity negates competitors' perceived points-of-difference.
Q63: Dayton, Ohio-based Iams found success selling premium
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