Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?
A) points-of-inflection
B) points-of-difference
C) points-of-parity
D) points-of-value
E) points-of-presence

Question

Quizplus · Accepted Answer

The term that is most closely associated with the statement provided is "points-of-difference." Points-of-difference are attributes or benefits that make a brand unique and differentiate it from competitors, which is what is being described in the statement.

Which of the Following Terms Is Most Closely Associated with the Statement