________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
A) Cross
B) Ingredient
C) Equity
D) Family
E) Generic

Question

Quizplus · Accepted Answer

Ingredient branding involves creating brand equity for materials, components, or parts that are necessarily contained within other branded products. The goal is to increase consumer awareness and preference for the branded ingredient, which may influence their overall perception and purchase behavior towards the final product.

________ Branding Is a Special Case of Co-Branding Involving Creating