Which of the following is NOT one of the guidelines for managing luxury brands?
A) Besides brand names, other brand elements - logos, symbols, packaging, signage - can be important drivers of brand equity for luxury products.
B) Secondary associations from linked personalities, events, countries, and other entities should be avoided.
C) Luxury brands must employ a premium pricing strategy, with strong quality cues and few discounts and markdowns.
D) All aspects of the marketing program for luxury brands must be aligned to ensure high-quality products and services and pleasurable purchase and consumption experiences.
E) Luxury brands must carefully control distribution via a selective channel strategy.

Question

Quizplus · Accepted Answer

The guideline that is NOT one of the guidelines for managing luxury brands is B) Secondary associations from linked personalities, events, countries, and other entities should be avoided. This is a misconception as secondary associations can actually enhance the brand equity of a luxury product.

Which of the Following Is NOT One of the Guidelines