Which of the following is true regarding services?
A) Services are typically produced, stored, and then consumed.
B) Services are generally low in experience and credence qualities.
C) Service providers develop similar marketing programs for personal services and business services.
D) There is less risk associated with the purchase of services than with the purchase of goods.
E) Provider-client interaction is a special feature of services marketing.

Question

Quizplus · Accepted Answer

Provider-client interaction is a special feature of services marketing. Services are intangible and cannot be seen, tasted, or touched before they are consumed. Therefore, service providers need to create a positive interaction with their clients and build trust to ensure customer satisfaction. This interaction between the provider and the client is a key aspect of services marketing.

Which of the Following Is True Regarding Services