Services high in ________ qualities have characteristics that the buyers can evaluate before purchase.

Question

Quizplus · Accepted Answer

Search qualities refer to the characteristics of a service that can be evaluated by the customer prior to purchase. These qualities are easily measurable and observable, such as the color, size, and shape of a product. Therefore, services high in search qualities can be evaluated by customers prior to purchase, and are often associated with tangible goods such as cars, clothes or furniture.

Services High in ________ Qualities Have Characteristics That the Buyers