The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.
A) idea screening
B) product development
C) test marketing
D) product soft launch
E) concept testing

Question

Quizplus · Accepted Answer

Idea screening is the first stage in the new product development process where the ideas generated are checked for feasibility and compatibility with the company's objectives. The pass ratio of 1:4 indicates that only one idea out of four is selected to move forward to the next stage. Therefore, the correct option is A - Idea screening.

The Stage in the New Product Process That Occurs First