The key to perceived-value pricing is to ________.
A) reengineer the company's operations
B) deliver more unique value than competitors
C) adopt subtle marketing tactics compared to competitors
D) deliver more value but at a lower cost
E) invest heavily in advertising in order to convey superior value

Question

Quizplus · Accepted Answer

Perceived-value pricing involves delivering more unique value than competitors, which justifies charging a higher price and allows customers to perceive the product or service as having a higher value. This does not necessarily require reengineering the company's operations, using subtle marketing tactics, delivering more value at a lower cost, or investing heavily in advertising.

The Key to Perceived-Value Pricing Is to ________