In a ________ marketing system, two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.
A) reverse flow
B) vertical
C) horizontal
D) lateral
E) forward flow

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at the same level in the supply chain join forces to follow a new opportunity, combining their resources to achieve mutual marketing goals.

In a ________ Marketing System, Two or More Unrelated Companies