Which of the following activities is a reverse-flow channel of marketing?
A) raw materials movement
B) product recycling
C) materials ordering
D) finished goods storage
E) customer order placement

Question

Quizplus · Accepted Answer

Product recycling involves the movement of products from the customer back to the manufacturer or retailer for proper disposal or repurposing. This is a reverse flow channel as it goes against the traditional flow of products from manufacturer to customer.

Which of the Following Activities Is a Reverse-Flow Channel of Marketing