One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?
A) problem removal
B) sensory gratification
C) normal depletion
D) intellectual stimulation
E) problem avoidance

Question

Quizplus · Accepted Answer

Luxury cars are often associated with sensory gratification, such as the feel of the leather seats, the sound of the engine, and the overall luxurious experience of driving the car. The advertisement is likely to emphasize these aspects to convey the brand's ability to offer a premium experience to the consumers.

One of the Possible Objectives of Marketing Communications Is Helping