Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?
A) interest
B) evaluation
C) trial
D) awareness
E) adoption

Question

Quizplus · Accepted Answer

The cognitive stage in the innovation-adoption model of marketing communications is where the buyer becomes aware of the innovation. This corresponds to the "awareness" step, where the individual is first exposed to the product's existence without yet having formed an opinion about it.

Which of the Following Steps in the Innovation-Adoption Model of Marketing