When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy.

Name: When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy.
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ESPN's expansion into 10 cable channels, a Web site, and a magazine represents a product-development strategy of finding new products for its existing markets.

When ESPN Found New Products for Its Existing Markets by Expanding