With respect to core business processes, the ________ process includes all the activities involved in gathering external information, disseminating it within the organization, and acting on the information.
A) market-sensing
B) market research
C) target marketing
D) market pulse
E) deployment

Question

Quizplus · Accepted Answer

The market-sensing process is focused on gathering and acting on external information related to the market and customers. This includes activities such as market research, monitoring competitor activity, and analyzing customer feedback. The other choices (B) market research, (C) target marketing, (D) market pulse, and (E) deployment may be related to marketing activities, but do not encompass the entire process of gathering, disseminating, and acting on external information.

With Respect to Core Business Processes, the ________ Process Includes